Danielle Baird

Campaigns Director, 72Point

With over 15 year career in the industry, Danielle is a seasoned professional with experience across consumer, sport, health and the government sector. She has a passion for creating culturally relevant campaigns and addressing world challenges through a creative framework.

In 2019, Danielle was part of the team who delivered the comms strategy and roll out for the COVID-19 Stay Home Save Lives campaign and worked into the COVID combs hub for the first six months of the pandemic.

Danielle has worked at some of the country’s leading PR agencies, with clients including LEGO, ASICS, Nike, This Girl Can and Bodyform.