Anna Rashid

Anna is a seasoned strategist with over 20 years of experience delivering high-impact results for global brands such as Specsavers, Pizza Hut, and Essity. Her career is defined by a commitment to Earned Excellence—the art of building brand fame and commercial effectiveness through strategies that earn attention.

A recognized authority on the "Attention Economy," Anna has been at the forefront of industry research on the science of how audiences engage with media. Her deep understanding of human attention allows her to craft communications strategies that cut through the noise of a saturated digital landscape.

Currently, Anna is leading Tangerine’s £1.2m investment in Artificial Intelligence. As a specialist in AI integration, she is transforming the agency’s operational DNA, leveraging automation to streamline processes while unlocking sophisticated new creative and strategic frontiers for clients. By blending two decades of strategic intuition with cutting-edge AI expertise, Anna ensures that brands don't just reach an audience—they resonate with them.