Effie Kanyua

Effie Kanyua is a multi-award-winning founder of We Are Warriors PR and ethical AI business tool, LILA Assistant. She is the former Director of PR & Comms for Hearst UK & Europe (ELLE, Esquire, Harper’s Bazaar, Cosmopolitan, Men’s Health) and Communications Director for Bauer Media where she led its broadcast and then publishing arm.  And she has won recognition for her work, winning at Campaign’s Inspiring Women Awards, Best Ethical PR Agency in the Greater London Business Enterprise Awards, PRVoke Media’s Innovator 25 EMEA List which lists the most influential marcomms leaders in EMEA, PR Week’s Most Influential Top 25 UK Black PR Professionals, Women in PR’s 40over40 and she is part of Barclay’s Eagle Labs Female Founder 2025 cohort. She started her career at the BBC working as a journalist and has led teams at many leading global communications agencies, working with some of the world’s biggest tech, media, FMCG, beauty, luxury and healthcare brands. She is a mentor for Women In PR, sits on the Advisory Board for Global Women in PR and has been an award’s judge for CIPR, PR Moments, The Drum, PR Week and PRCA. She regularly speaks at events and conferences throughout the media industry and has been twice featured in Forbes.