Kymberley Thomson

Senior Global Social Media & Community Manager, Primark

Kym has been leading the Social Media team at Primark for 3.5 years having been brought in to deliver their first social media strategy to combat the post-COVID challenge of when all stores were shut, what did we have to talk about.

Using attention strategies to growing Primark’s global audience to 26M – a +36% increase in 3 years and reaching 12BN online users reached and driving 3BN shares!

14-year career in community management and social media marketing, working with pure player ASOS, supermarket offering F&F at Tesco and high-street giant River Island.