Nicky Logue

Nicky Logue is Managing Director at Hydrogen, Scotland’s largest specialist social media agency; and part of PA Media Group, the UK’s leading provider of multimedia content and services; where she leads a team delivering strategy-first, insight-led social for ambitious brands.

 Since stepping into the role, Nicky has led Hydrogen through a period of significant growth, including its acquisition by PA Media Group in 2022, a doubling of team size, and the onboarding of major clients such as SSE Group, AGS Airports, Virgin Hotels and Isle of Arran Distillers. She has evolved the agency’s proposition to focus on 'social that matters’ - building meaningful audience connections and positioning social as a strategic driver of reputation, community, and business growth.

With over 18 years of experience across agency, client-side, and consultancy roles, Nicky brings a uniquely rounded perspective to digital marketing leadership. Her background spans sectors from finance to tech, the arts to energy, including senior roles at Barclays and NHS Scotland, founding her own consultancy, and heading up marketing at a start-up.