Addy Frederick

Addy Frederick is an award-winning communications specialist with 16 years of in-house corporate affairs and reputation management experience. Having started her career working at trade associations, Addy has worked for some of the UK's most well-known brands, including Barclays, Bupa and LV=.

Addy is the Head of Group Communications and Public Affairs for Admiral, the financial services provider which has operations in the UK, Italy, France, Spain and the US. Addy joined the Group in 2021 to design the business' first ever corporate affairs strategy and build out the function.

Prior to joining Admiral, Addy held a senior role at Prudential during which time the business demerged both its European and US businesses, as part of its ambition to focus on fast-growing markets in Asia and Africa.