Agenda Day One

Danny Rogers

Editor-in-Chief

PRWeek

Kicking off PR360 2025, we’ll dive into one of the top campaigns of 2024 showcasing the campaign process, takeaways and next steps, sharing actionable insights for you to incorporate into your campaigns.

In this session, hear from a brand creating stand out work on a shoestring as they share the strategies behind their stand out work, and their top tips for your future campaigns.

Moderated by PRWeek

10:00 - 10:40

Panel Discussion: Creating a perfect partnership between in-house and agency: What agencies must do to survive and evolve

Panel Discussion

Are agencies failing in-house comms and PR teams?
How is the relationship between in-house comms pros and agencies changing?
Perfecting the pitching process: what do in-house comms people really want from agencies, and what do agencies want from in-house?

Moderated by PRWeek

Stay tuned…more session information coming soon!

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

In this session, sit down with PRWeek as we hear from two brands to spotlight the power of integrated campaigns through case study insights, and why you shouldn’t just be relying on earned to propel them to create impact.

Moderated by PRWeek

Stay tuned…more session information coming soon!

Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

12:20 - 12:45

Reserved Session

Hub Sponsored Session

Stay tuned…more session information coming soon!

This session is reserved for one of our event partners. Interested in exploring a stream keynote session? Get in touch with our commercial team to find out more.

12:20 - 12:45

Panel Discussion: Best practice B2B comms - what’s new in 2025?

Hub Panel Discussion

Sparking creativity in b2b - what can b2b comms learn from consumer comms?
Spotlighting B2B comms as a growth driver for business: proving the value potential of PR

Moderated by PRWeek

12:50 - 13:15

Panel Discussion: Metrics that matter: the power of measurement in showcasing the power of PR and comms

Hub Panel Discussion

In this session, we’ll unpick the metrics behind award-winning campaigns.

Join us, as we delve into the details, spotlight the value of the PR function internally as well, as externally, and gain key takeaways to build up your own measurement function!

Moderated by PRWeek

12:50 - 13:15

Reserved Session

Hub Sponsored Session

14:15 - 14:40

Panel Discussion: Meet the Media with 72Point

Hub Panel Discussion Sponsored Session

Jane Hamilton

Editor

News UK

Andy Rudd

Head of Media Strategy

72Point

Join Andy Rudd, Head of Media Strategy at 72Point for an unmissable discussion on the shifting media landscape and the evolving relationship between journalists and PRs. We’ll be joined by Jane Hamilton, Editor at News UK, alongside another leading journalist (TBA), to explore the challenges, opportunities, and expectations for PR professionals in today’s fast-moving news cycle.

Got a campaign idea you’d love to stress test? Pop by the 72Point Media Lounge to meet the journalists throughout the day to fine-tune your angles, maximise media cut-through, and get real-time feedback from our media experts.

14:15 - 14:40

Case Study Spotlight: Comms and Influencer marketing

Hub Case Study

In this session, we’ll explore a stand-out campaign spotlighting how powerful relationships and partnerships with influencers are essential to creating authentic content that maintains your brand voice whilst reaching your core audiences.

14:45 - 15:20

Panel Discussion: Structuring your comms team in a fragmented world: fitting the pieces of the jigsaw together in 2025 and beyond

Panel Discussion

In this session, we’ll explore and analyse the changing face of the PR and comms function to assess:

Fragmentation or expansion? What does embracing the changing responsibilities of PR and comms teams mean for PR and comms? Prioritising PR and proving your value by embracing shared metrics to speak the language of your stakeholders and prove ROI across the business

Moderated by PRWeek

Stay tuned…more session information coming soon!

This session is reserved for one of our event partners. Interested in exploring a main stage keynote session? Get in touch with our commercial team to find out more.

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

In this session, we’ll hear from a brand on how they were able to effectively manage a crisis to recover brand reputation and maintain consumer trust.

Moderated by PRWeek

Creating authentic content true to your brand voice across platforms that make sense for your brand
Building integrated, seamless teams that complement each other: where does social sit within the PR function? How can PR and social best work together to make the most of each function?
Spotlighting creative social that makes sense: stand-out campaigns and content that elevates your message

Moderated by PRWeek

PRWeek Editorial Team

Join us to celebrate the end of Day 1 of PR360 at the Seahorse for networking with views of Brighton beach, drinks and canapes in partnership with PRWeek and Porter Novelli

DAY ONE