Discover the event PR and communications professionals save to their calendar MONTHS in advance.
OUR 2024 AGENDA
DAY ONE
Wednesday 8 May 2024
Filter by session type:
08:30 - 10:00
Registration & refreshments
Networking Break
10:00 - 10:05
Welcome from PRWeek & Chair’s opening remarks
Presentation
Hear from PRWeek’s Editor in Chief, Danny Rogers to kick off the 10th Anniversary of PR360, and some of his and the PRWeek team’s top highlights in PR and Comms since PR360 began.
10:05 - 10:30
Keynote Interview: Hi Barbie! The story behind a cultural phenomenon
Case Study Presentation
In this opening keynote interview, hear about one of 2023’s most discussed campaigns. Diving into the details, this session will highlight the process, campaign learnings and next steps, with tangible takeaways for you to incorporate into your future campaigns.
Moderated by Danny Rogers, Editor-in-Chief, PRWeek
10:30 - 11:05
Panel Discussion: AI, PR and Comms….where do we begin?
Panel Discussion
In this morning panel discussion, we’ll be diving into how our panellists feel about AI, and where its place is within their current and future PR and Comms strategies and campaigns:
- Friend or Foe? How have (or haven’t) you been using AI in your PR and Comms?
- Becoming part of your team, not replacing your people: leveraging AI to increase efficiency and as a starting point for creativity and content
- Building a toolkit and preparing your teams for the future of PR and comms with AI - what will be essential in 2024 and beyond?
Moderated by Danny Rogers, Editor-in-Chief, PRWeek
11:05 - 11:25
KEYNOTE PRESENTATION: The ‘Earned-Fluence’ Era
Presentation
Consumer media habits are evolving continually and at pace, traditional media is revolutionising with the rise of 'Earned-Fluence', social content and influencers generating news. With influencers being integral to generating social content, particularly for brands, what is their role in this new generation of media beyond ad spend?
Join us as we explore the reasons behind our new 'Earned-Fluence' model, how we are providing an effective solution to truly integrating influencers and earned media, transforming results for clients.
11:25 - 11:55
Morning Networking Break
Networking Break
Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.
11:55 - 12:25
Fireside Chat: Unpacking metrics, insights and evaluation in your comms: stand out campaigns, and setting yourself up for success in measurement
Panel Discussion
In this panel discussion, hear from brands sharing their best practice and award winning examples of measurement, their key insights, learnings, takeaways and feedback.
Moderated by Danny Rogers, Editor-in-Chief, PRWeek
11:45 - 12:05
Session reserved for Sponsor
Presentation
Stay tuned…more session information coming soon!
This session is reserved for one of our event partners. Interested in exploring a main stage keynote session? Get in touch with our commercial team by emailing jessica.wain@haymarket.com or payal.padhiar@haymarket.com to find out more.
12:25 - 12:30
Breakout to Hub Sessions
Hub
Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.
12:30 - 13:00
Hub A - Panel Discussion: The Journalist Update - everything you need to know about the changing role of journalism and media relations in 2024 and beyond
Hub Panel Discussion
In this session, we'll dive into this lively panel discussion to tackle the future of journalism and media relations to ensure you have the correct toolkit to engage and curate newsworthy content.
How do journalists want to engage in 2024?
Preparing yourself for a new world: how AI will change the game for journalism and how can you be prepared?
Enhancing your journalist relations: what role do PRs need to play to cut through the noise to gain coverage?
12:30 - 13:00
Hub B - Award-Winning Case Study Spotlight: The Power of PR to support a critical business need
Hub Case Study
In this session, hear how Avanti West Coast told the story of one woman in rail to generate a new wave of female train driver recruits.
13:00 - 14:00
Networking Lunch
Networking Break
14:00 - 14:25
Fireside Chat: PR and Social: reaching and engaging your audience to maximise impact
Fireside Chat
Cutting through the noise: what does impactful social look like?
Deciding on the right strategy and platform for your brand: is it essential to be on every platform?
Finding the balance: reaching and retaining your core audience whilst expanding your reach and audience base
Moderated by John Harrington, UK Editor, PRWeek
14:25 - 14:30
Breakout to Hub Sessions
Hub
Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.
14:30 - 15:00
Hub A - Presentation: Why it’s lonely doing Comms in house: things your client wishes you knew
Hub Panel Discussion
In this presentation session, hear about the key differences between in-house and agency working, and unpack some of the challenges of being a comms professional in an in-house role.
14:30 - 15:00
Hub B - Newsroom View: how visual media is changing and what it means for PR
Hub
- An introduction to video and how it serves the media
- How has live infrastructure development revolutionised what we do?
- Sharing examples of successful PR opportunities
- Highlighting the importance of image authenticity
15:00 - 15:05
Return to Plenary Stage
15:05 - 15:25
In Conversation with PRWeek: The National Trust
Fireside Chat Case Study
Join us for a discussion with the Director of Communications and Marketing at the National Trust, Celia Richardson to dive into the conversation around the culture wars, and what you should be preparing for to meet these challenges head on.
Moderated by John Harrington, UK Editor, PRWeek
15:25 - 15:45
Keynote: AI-Powered Communications: Trends, Intelligent Insights, and Actionable Strategies for PR Professionals
Presentation
Stay tuned…more session information coming soon!
Speaking Representative, Cision
15:45 - 16:10
Afternoon Networking Break
Networking Break
Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.
16:10 - 16:50
Panel Discussion: The role of corporate comms in a world of distrust: how is corporate comms changing?
Panel Discussion
- Changes for the future: what does the changing role of corporate comms in times of turbulence mean for comms and PR, and what should you be considering?
- Re-designing corporate comms: is crisis comms the new norm?
- Assessing your team makeup: in changing times, does everyone in your team need to be a generalist?
- Bolstering brand trust on a local, and global scale: strategies to build and maximise trust with your stakeholders and consumers in a world of misinformation
Moderated by Siobhan Holt, News Editor, PRWeek
16:50 - 17:30
Presentation Showcase: Spotlighting transformational DE&I Campaigns
Presentation
In this presentation showcase session, hear the stories behind the campaigns from two brands spotlighting stand out DE&I campaigns, the processes behind them, and next steps to move the conversation.
17:30 - 17:55
10th Anniversary Special Panel Discussion: Looking back on 10 years of PR(360)
Panel Discussion
In this special panel discussion to close Day 1 of PR360, hear from some familiar faces across the last 10 years of PR360, their insights, thoughts, and what has changed, as well as what we should be excited for in the future.
Moderated by Siobhan Holt, News Editor, PRWeek
17:55 - 18:00
Chair’s closing comments & close of conference
Presentation
PRWeek Editorial Team
18:30 - 20:30
Networking drinks & canapé event in partnership with PRWeek and Porter Novelli
Networking Break
Join us for networking drinks and canapes at the Seahorse for views of Brighton beach, and a chance to network with your peers before the close of Day 1.
Close of Conference Day 1