2024 Agenda


2024 Agenda - Day One

Wednesday 8 May 2024

08:30 - 09:15

Registration & refreshments

09:15 - 09:20

Welcome from PRWeek & Chair’s opening remarks

Hear from PRWeek’s Editor in Chief, Danny Rogers to kick off the 10th Anniversary of PR360, and some of his and the PRWeek team’s top highlights in PR and Comms since PR360 began.

09:20 - 09:40

KEYNOTE CASE STUDY PRESENTATION: Breaking down one of the biggest PR campaigns of the decade, and understanding how this became a cultural phenomenon

In this opening keynote, hear from a brand that was behind one of the best campaigns in recent memory. Diving into the details, this session will highlight the process, campaign learnings and next steps, with tangible takeaways for you to incorporate into your future campaigns.

09:40 - 10:20

PANEL SESSION: AI, PR and Comms…where do we begin?

In this morning panel session, we’ll dive into how our panellists feel about AI, and where its place is within their current and future PR and Comms strategies and campaigns: 

  •  Friend or Foe? How have or haven’t you been using AI in your PR and Comms? 
  • Becoming part of your team, not replacing your people: leveraging AI to increase efficiency and as a starting point for creativity and content 
  • Building a toolkit and preparing your teams for the future of PR and comms with AI - what will be essential in 2024 and beyond? 

Moderated by the PRWeek Editorial Team

10:20 - 10:40

Session reserved for Sponsor

Stay tuned…more session information coming soon! 

This session is reserved for one of our event partners. Interested in exploring a main stage keynote session? Get in touch with our commercial team by emailing jessica.wain@haymarket.com or payal.padhiar@haymarket.com to find out more.

10:40 - 11:15

MORNING NETWORKING BREAK

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

11:15 - 11:50

PANEL DISCUSSION: Unpacking metrics, insights and evaluation in your comms: stand out campaigns, and setting yourself up for success in measurement

In this panel discussion, hear from brands sharing their best practice and award winning examples of measurement, their key insights, learnings, takeaways and feedback.

Moderated by the PRWeek Editorial Team

11:50 - 11:55

Session reserved for Sponsor

Stay tuned…more session information coming soon! 

This session is reserved for one of our event partners. Interested in exploring a main stage keynote session? Get in touch with our commercial team by emailing jessica.wain@haymarket.com or payal.padhiar@haymarket.com to find out more.

11:55 - 12:00

BREAKOUT TO HUB SESSIONS

Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

12:00 - 12:30

HUB A - PANEL DISCUSSION: The Journalist Update:

Bringing back an old favourite, in this panel discussion, hear about the future of journalism and what it means for your media relations.

12:00 - 12:30

HUB B - Award-Winning Case Study Spotlight: The Power of PR to support a critical business need

In this session, hear how Avanti West Coast told the story of one woman in rail to generate a new wave of female train driver recruits.

12:30 - 13:30

NETWORKING LUNCH

13:30 - 13:55

Fireside: In Conversation with Danny Rogers…

Sit down with a leading brand and PRWeek’s Editor-in-Chief Danny Rogers to dive into some of the key issues they’re facing, and share practical insights. 

Moderated by the PRWeek Editorial Team

13:55 - 14:00

BREAKOUT TO HUB SESSIONS

Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

14:00 - 14:30

HUB A - PRESENTATION: Why it’s lonely doing Comms in house: things your client wishes you knew

In this presentation session, hear about the key differences between in-house and agency working, and unpack some of the challenges of being a comms professional in an in-house role.

14:00 - 14:30

HUB B - Session Reserved for Sponsor

Stay tuned…more session information coming soon! 

This session is reserved for one of our event partners. Interested in exploring a hub session? Get in touch with our commercial team by emailing jessica.wain@haymarket.comor payal.padhiar@haymarket.com to find out more.

14:30 - 14:35

Return to plenary stage

14:35 - 14:55

In Conversation with PRWeek: The National Trust

Join us for a discussion with the Director of Communications and Marketing at the National Trust, Celia Richardson to dive into the conversation around the culture wars, and what you should be preparing for to meet these challenges head on.

Moderated by the PRWeek Editorial Team

14:55 - 15:15

Session reserved for Sponsor

Stay tuned…more session information coming soon! 

 This session is reserved for one of our event partners. Interested in exploring a main stage keynote session? Get in touch with our commercial team by emailing jessica.wain@haymarket.com or payal.padhiar@haymarket.com to find out more.

15:15 - 15:40

Afternoon Networking Break

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

15:40 - 16:15

PANEL Discussion: The Role of Corporate Comms in a world of distrust

16:15 - 16:45

PRESENTATION SHOWCASE: Spotlighting transformational DE&I Campaigns

In this presentation showcase session, hear the stories behind the campaigns from two brands spotlighting stand out DE&I campaigns, the processes behind them, and next steps to move the conversation.

16:45 - 17:20

10TH ANNIVERSARY SPECIAL PANEL DISCUSSION: Looking back on 10 years of PR(360)

In this special panel discussion to close Day 1 of PR360, hear from some familiar faces across the last 10 years of PR360, their insights, thoughts, and what has changed, as well as what we should be excited for in the future. 

Moderated by the PRWeek Editorial Team

17:20 - 17:30

Chair’s closing comments & close of conference

PRWeek Editorial Team

17:30 - 18:30

Networking drinks