Kicking off PR360 2025, we’ll dive into one of the top campaigns of 2024 showcasing the campaign process, takeaways and next steps, sharing actionable insights for you to incorporate into your campaigns.

• Are agencies failing in-house comms and PR teams? 
• How is the relationship between in-house comms pros and agencies changing? 
• Perfecting the pitching process: what do in-house comms people really want from agencies, and what do agencies want from in-house?

Stay tuned…more session information coming soon!

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

In this session, sit down with PRWeek as we hear from two brands to spotlight the power of integrated campaigns through case study insights, and why you shouldn’t just be relying on earned to propel them to create impact.

Moderated by PRWeek

In this session, hear from a brand creating stand out work on a shoestring as they share the strategies behind their stand out work, and their top tips for your future campaigns.

Stay tuned…more session information coming soon!

Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

In a world where trust in institutions is declining, PR and comms professionals have a unique opportunity to reclaim social media as a space for belief-building, not just broadcasting. We’ll show how brands can use social not just to be seen - but to be believed, remembered, and felt.

• Sparking creativity in b2b - what can b2b comms learn from consumer comms? 
• Spotlighting B2B comms as a growth driver for business: proving the value potential of PR

Join Andy Rudd, Head of Media Strategy at 72Point for an unmissable discussion on the shifting media landscape and the evolving relationship between journalists and PRs. We’ll be joined by Jane Hamilton, Editor at News UK, alongside Susanna Galton, Health Writer at The Telegraph, to explore the challenges, opportunities, and expectations for PR professionals in today’s fast-moving news cycle.

Got a campaign idea you’d love to stress test? Pop by the 72Point Media Lounge to meet the journalists throughout the day to fine-tune your angles, maximise media cut-through, and get real-time feedback from our media experts

Moderna’s influencer-led communications, in partnership with Obesity UK, disrupted stigmatised narratives and built genuine community connections where traditional approaches had failed. Learn the steps Moderna took to create an empathetic, inclusive and community-focused approach to communications that engaged an underserved audience, dismantled barriers, shifted behaviour and built vaccine awareness in a high-risk population.

More information coming soon

In this session, we’ll explore and analyse the changing face of the PR and comms function to assess:

• Fragmentation or expansion? What does embracing the changing responsibilities of PR and comms teams mean for PR and comms? 
• Prioritising PR and proving your value by embracing shared metrics to speak the language of your stakeholders and prove ROI across the business

Why Primark are deploying attention strategies

How to build an earned approach to social through community nourishment. Where to start.

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

• Creating authentic content true to your brand voice across platforms that make sense for your brand 
• Building integrated, seamless teams that complement each other: where does social sit within the PR function? How can PR and social best work together to make the most of each function? 
•  Spotlighting creative social that makes sense: stand-out campaigns and content that elevates your message

The presenters of BBC's hit radio showWhen it Hits the Fan join Danny Rogers on stage for a special recording and take questions from the audience.

When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is founder of his own public relations company Kitchen Table Partners for 10 years and before that was at Brunswick Group LLP where he was a Partner for 10 years. Alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like NatWest, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.

Join us to celebrate the end of Day 1 of PR360 at the Seahorse for networking with views of Brighton beach, drinks and canapes in partnership with PRWeek and Porter Novelli