Hear from PRWeek’s Editor in Chief, Danny Rogers to kick off the 10th Anniversary of  PR360, and some of his and the PRWeek team’s top highlights in PR and Comms since PR360 began.

In this opening keynote interview, hear about one of 2023’s most discussed campaigns. Diving into the details, this session will highlight the process, campaign learnings and next steps, with tangible takeaways for you to incorporate into your future campaigns.

Moderated by Danny Rogers, Editor-in-Chief, PRWeek

In this morning panel discussion, we’ll be diving into how our panellists feel about AI, and where its place is within their current and future PR and Comms strategies and campaigns: 

• Friend or Foe? How have (or haven’t) you been using AI in your PR and Comms? 
• Becoming part of your team, not replacing your people: leveraging AI to increase efficiency and as a starting point for creativity and content 
• Building a toolkit and preparing your teams for the future of PR and comms with AI - what will be essential in 2024 and beyond? 

Moderated by Danny Rogers, Editor-in-Chief, PRWeek

Consumer media habits are evolving continually and at pace, traditional media is revolutionising with the rise of 'Earned-Fluence', social content and influencers generating news. With influencers being integral to generating social content, particularly for brands, what is their role in this new generation of media beyond ad spend? 

Join us as we explore the reasons behind our new 'Earned-Fluence' model, how we are providing an effective solution to truly integrating influencers and earned media, transforming results for clients.

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

In this panel discussion, hear from brands sharing their best practice and award winning examples of measurement, their key insights, learnings, takeaways and feedback.

Moderated by Danny Rogers, Editor-in-Chief, PRWeek

Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

In this session, we'll dive into this lively panel discussion to tackle the future of journalism and media relations to ensure you have the correct toolkit to engage and curate newsworthy content.

• How do journalists want to engage in 2024?

• Preparing yourself for a new world: how AI will change the game for journalism and how can you be prepared?

• Enhancing your journalist relations: what role do PRs need to play to cut through the noise to gain coverage?

In this session, hear how Avanti West Coast told the story of one woman in rail to generate a new wave of female train driver recruits.

• Cutting through the noise: what does impactful social look like?

• Deciding on the right strategy and platform for your brand: is it essential to be on every platform? 

• Finding the balance: reaching and retaining your core audience whilst expanding your reach and audience base

Moderated by John Harrington, UK Editor, PRWeek

Please select which session you would like to attend and go to the relevant Hub room which will be clearly signposted.

In this presentation session, hear about the key differences between in-house and agency working, and unpack some of the challenges of being a comms professional in an in-house role.

• An introduction to video and how it serves the media
• How has live infrastructure development revolutionised what we do?
• Sharing examples of successful PR opportunities
• Highlighting the importance of image authenticity

Join us for a discussion with the Director of Communications and Marketing at the National Trust, Celia Richardson to dive into the conversation around the culture wars, and what you should be preparing for to meet these challenges head on.

Moderated by John Harrington, UK Editor, PRWeek

Stay tuned…more session information coming soon!

Speaking Representative, Cision

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

• Changes for the future: what does the changing role of corporate comms in times of turbulence mean for comms and PR, and what should you be considering?
  
• Re-designing corporate comms: is crisis comms the new norm?
  
• Assessing your team makeup: in changing times, does everyone in your team need to be a generalist?
  
• Bolstering brand trust on a local, and global scale: strategies to build and maximise trust with your stakeholders and consumers in a world of misinformation
  

Moderated by Siobhan Holt, News Editor, PRWeek

In this presentation showcase session, hear the stories behind the campaigns from two brands spotlighting stand out DE&I campaigns, the processes behind them, and next steps to move the conversation.

In this special panel discussion to close Day 1 of PR360, hear from some familiar faces across the last 10 years of PR360, their insights, thoughts, and what has changed, as well as what we should be excited for in the future. 

Moderated by Siobhan Holt, News Editor, PRWeek

PRWeek Editorial Team

Join us for networking drinks and canapes at the Seahorse for views of Brighton beach, and a chance to network with your peers before the close of Day 1.