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DAY TWO
Wednesday 21 May 2025
Chair’s Opening Comments
Presentation
09:35 - 10:10
Panel Discussion: The changing news landscape: what channels should brands be leveraging to keep up?
Panel Discussion
In this morning panel discussion, we’ll take a look at the changing landscape of news consumption with a spotlight on podcasts and what that means for Comms and PR pros trying to gain cut through.
Diving into:
- What new and emerging channels do brands need to stay on top of and be prioritising as key comms channels? How do they fit into the current news landscape
- How can comms leverage the power of podcasts?
- The news landscape of the future: how can comms prepare?
Moderated by PRWeek
10:10 - 10:30
In conversation with PRWeek: Crisis Comms spotlight
Case Study
In this session, we’ll hear about the challenges of recovering reputation and rebuilding trust after a crisis.
Moderated by PRWeek
10:30 - 10:50
Earned in the Age of AI: The New Visibility Imperative
Sponsored Session Fireside Chat
Delivered by:
By 2028, AI is set to replace Google search as our primary information gateway— but what's less well known is that 90% of AI visibility is driven by citations from earned media. Kat Arnull, Chief Strategy Officer at Golin, shares how this seismic shift is rewriting the rules of visibility and influence. She'll reveal the strategic pivots that forward-thinking communications professionals must make now to ensure their brands don't just survive but thrive in this AI-mediated landscape. Discover how to position your organisation at the forefront and harness the unprecedented power of earned media in shaping how AI understands—and represents—your brand to the world.
10:50 - 11:10
IN CONVERSATION WITH PRWEEK: Switching Sectors - from the frontline to five-star
Fireside Chat
Claire Blackshaw reflects on her transition from public service to luxury hospitality
- Navigating the shift from Defence to Global luxury brands
- Lessons learned from working with the British Military and NATO
- What public sector experience brings to the world of hospitality PR
11:10 - 11:40
Panel Discussion: Taking a global perspective on PR and Comms
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In this session, we’ll zoom out to look at PR and Comms from a global lens. In today’s turbulent and increasingly polarising times, operating across multiple markets with different tensions and core issues has never been more challenging.
Here, we’ll listen to a panel of experts unpick how to navigate turbulent global markets, as well as their advice and top tips for managing into the future.
12:10 - 12:35
In Conversation With PRWeek: How a job share can unlock new career possibilities
Hub Fireside Chat
- Opening up new opportunities for career continuation: what does a job share in PR and Comms really look like and how might it work for you?
- Prioritising practicality, efficiency and employee needs
Moderated by PRWeek
12:10 - 12:35
Fireside Chat - Bringing women in to the automotive conversation
Hub Fireside Chat
Group Lotus reveals how PR and comms are reshaping perceptions by actively including women in automotive storytelling
12:45 - 13:30
RT 1: Impactful Comms: Moving Beyond Gut Feel with Data & Analytics?
Hub
12:45 - 13:30
RT 2: Internal Comms Spotlight: Unlocking employee advocacy
Hub
12:45 - 13:30
RT 3: Sustainability Spotlight
Hub
12:45 - 13:30
RT 4: DE&I and PR and Comms: Moving the conversation into action
Hub
12:45 - 13:30
RT 5: Smaller budget Spotlight
Hub
Chair’s closing comments
Presentation