2024 Agenda


2024 Agenda - Day Two

Wednesday 9 May 2024

08:30 - 09:15

Registration & refreshments

09:15 - 09:20

Welcome from PRWeek & chair’s opening remarks

PRWeek Editorial Team

09:20 - 09:55

PANEL DISCUSSION: Curating a culture of creativity to fuel creative output

In this morning panel discussion, hear from the industry’s top creative voices on how to embrace creativity in your PR and Comms teams and campaigns: 

  • Building a creative culture through your teams to fuel creativity in your campaigns 
  • Creative excellence on a budget - top tips to maximising your working 
  • Risk takers reap rewards: knowing when and how to take a risk, and seeing it pay off 
  • Unpacking your creative highlights from 2023, and what you’d like to see more of in 2024

Moderated by the PRWeek Editorial Team

09:55 - 10:20

FIRESIDE CHAT: Navigating the political playground: what the international elections mean for you and your comms

In this fireside chat session, we’ll unpack everything you should be thinking about and preparing for to set yourselves up for success in times of global political change, and how to navigate the impacts for your brand and consumers in the lead up to, and following the elections. 

 Moderated by the PRWeek Editorial Team

10:20 - 10:40

Session Reserved for Sponsor

Stay tuned…more session information coming soon! 

This session is reserved for one of our event partners. Interested in exploring a main stage keynote session? Get in touch with our commercial team by emailing jessica.wain@haymarket.com or payal.padhiar@haymarket.com to find out more.

10:40 - 11:10

Networking break

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

11:10 - 11:40

HUB A - Session reserved for Sponsor

Stay tuned…more session information coming soon! 

This session is reserved for one of our event partners. Interested in exploring a hub session? Get in touch with our commercial team by emailing jessica.wain@haymarket.com or payal.padhiar@haymarket.com to find out more.

11:10 - 11:40

HUB B - In conversation with PRWeek: The Power of Collaborative campaigns : Save Our Wild Isles

More session information coming soon… 

 Moderated by the PRWeek Editorial Team

11:40 - 11:45

(5 min hub changeover)

11:40 - 11:45

(5 min hub changeover)

11:45 - 12:00

HUB A - CASE STUDY SESSION: Brand Spotlight

In this case study session, hear from a brand with an award-winning case study on the process, inspiration and results of curating powerful PR.

11:45 - 12:00

HUB B - CASE STUDY SPOTLIGHT SESSION: Creating authentic and impactful partnerships through your influencer relations

In this session, hear from a brand getting influencer relations right with actionable tips to build authentic relationships with influencers that align with your brand messaging and values and to promote greater creative synergy.

12:00 - 12:30

ROUNDTABLE SESSIONS

Please select a topic and head to the relevant table 

 Topic 1: Crisis Comms 

 Topic 2: Influencer Marketing 

 Topic 3: Internal Comms 

 Topic 4: Small teams, small budgets / cost of living crisis 

 Topic 5: Leadership

12:30 - 13:00

FIRESIDE CHAT: PR and Social: reaching and engaging your audience to maximise impact

  • Cutting through the noise: what does impactful social look like? 
  • Deciding on the right strategy and platform for your brand: is it essential to be on every platform? 
  •  Finding the balance: reaching and retaining your core audience whilst expanding your reach and audience base 

Moderated by the PRWeek Editorial Team

13:00 - 13:30

CLOSING PANEL: Unpacking future trends with the future of PR

In this closing session, hear from some of the future faces and rising stars of PR on their thoughts on upcoming trends PR and comms professionals need to be aware of and new developments on the horizon. 

Moderated by the PRWeek Editorial Team

13:30 - 13:35

PRWEEK’S CLOSING COMMENTS

To wrap up PR360 2024, hear from the PRWeek Editorial Team on some of their highlights across the content, and their closing comments. 

 PRWeek Editorial Team

13:35 - 14:35

PRWEEK’S CLOSING COMMENTS

CLOSE OF CONFERENCE