DAY TWO
Thursday 9 May 2024
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09:35 - 10:15
Panel Discussion: Curating a culture of creativity to fuel creative output
Panel Discussion
In this morning panel discussion, hear from the industry’s top creative voices on how to embrace creativity in your PR and Comms teams and campaigns:
- Building a creative culture through your teams to fuel creativity in your campaigns
- Creative excellence on a budget - top tips to maximising your working
- Risk takers reap rewards: knowing when and how to take a risk, and seeing it pay off
- Unpacking your creative highlights from 2023, and what you’d like to see more of in 2024
Moderated by John Harrington, UK Editor, PRWeek
10:15 - 10:35
Fireside Chat: Navigating the political playground: what the international elections mean for you and your comms
Fireside Chat
In this fireside chat session, we’ll unpack everything you should be thinking about and preparing for to set yourselves up for success in times of global political change, and how to navigate the impacts for your brand and consumers in the lead up to, and following the elections.
Moderated by John Harrington, UK Editor, PRWeek
11:10 - 11:40
Hub A - Case study: New Ideas, Same Story
Hub
In this case study presentation session, hear how ASICS develops impactful creative ideas by sticking to the same story again and again and again.
11:10 - 11:40
Hub B - In conversation with PRWeek: The Power of Collaborative campaigns : Save Our Wild Isles
Hub
11:45 - 12:00
Hub A - Case Study: New Ideas, Same Story
Hub
In this case study presentation session, hear how ASICS develops impactful creative ideas by sticking to the same story again and again and again.
11:45 - 12:00
Hub B - Case Study Spotlight Session: Creating authentic and impactful partnerships through your influencer relations
Hub
In this session, hear from a brand getting influencer relations right with actionable tips to build authentic relationships with influencers that align with your brand messaging and values and to promote greater creative synergy.
11:50 - 12:20
Topic 1: Handling mis and dis-information to mitigate risk: a discussion about how this impacts crisis communications
Roundtable
11:50 - 12:20
Topic 2: Influencing Tomorrow: Navigating the Future of Influencer Marketing in an Ever-Changing Social Media Landscape
Roundtable
Storytelling that connects with your consumers, talent and industry
11:50 - 12:20
Topic 3: AI Trends in PR
Roundtable
Navigating the Future of Influencer Marketing in an Ever-Changing Social Media Landscape
11:50 - 12:20
Topic 4: Finding the Balance: Proactive and Reactive Communications
Roundtable
11:50 - 12:20
Topic 5: Sustainability comms: storytelling that connects with your consumers, talent and industry
Roundtable
12:20 - 12:55
Fireside: In Conversation with Danny Rogers…
Fireside Chat
Sit down with a leading brand and PRWeek’s Editor-in-Chief Danny Rogers to dive into some of the key issues they’re facing, and share practical insights.
Moderated by Danny Rogers, Editor-in-Chief, PRWeek
12:55 - 13:25
Closing Panel: Unpacking future trends with the future of PR
Panel Discussion
In this closing session, hear from some of the future faces and rising stars of PR on their thoughts on upcoming trends PR and comms professionals need to be aware of and new developments on the horizon.
Moderated by Evie Barrett, Reporter, PRWeek