Agenda Day Two

PRWeek Editorial Team

Naomi Jones

UK Corporate Affairs Director

Mars

Alex Saker

Head of Consumer PR and Content

Experian

In this morning panel discussion, hear from the industry’s top creative voices on how to embrace creativity in your PR and Comms teams and campaigns:

Building a creative culture through your teams to fuel creativity in your campaigns
Creative excellence on a budget - top tips to maximising your working
Risk takers reap rewards: knowing when and how to take a risk, and seeing it pay off
Unpacking your creative highlights from 2023, and what you’d like to see more of in 2024

Moderated by John Harrington, UK Editor, PRWeek

10:15 - 10:35

Fireside Chat: Navigating the political playground: what the international elections mean for you and your comms

Fireside Chat

George Robinson

Head of Government Relations

Three

In this fireside chat session, we’ll unpack everything you should be thinking about and preparing for to set yourselves up for success in times of global political change, and how to navigate the impacts for your brand and consumers in the lead up to, and following the elections.

Moderated by John Harrington, UK Editor, PRWeek

Take advantage of the refreshments and break in content to grab a coffee, network with your peers and explore our networking area.

Caroline Fisher

Communications Director

ASICS EMEA

In this case study presentation session, hear how ASICS develops impactful creative ideas by sticking to the same story again and again and again.

Alex Try

Director of Strategic Communications

RSPB

Moderated by John Harrington, UK Editor, PRWeek

Caroline Fisher

Communications Director

ASICS EMEA

In this case study presentation session, hear how ASICS develops impactful creative ideas by sticking to the same story again and again and again.

11:45 - 12:00

Hub B - Case Study Spotlight Session: Creating authentic and impactful partnerships through your influencer relations

Hub

In this session, hear from a brand getting influencer relations right with actionable tips to build authentic relationships with influencers that align with your brand messaging and values and to promote greater creative synergy.

Delegates are invited to move into roundtable sessions on the topic of their choosing

11:50 - 12:20

Topic 1: Handling mis and dis-information to mitigate risk: a discussion about how this impacts crisis communications

Roundtable

Roisin Miller

Corporate Director, PN London

Porter Novelli

11:50 - 12:20

Topic 2: Influencing Tomorrow: Navigating the Future of Influencer Marketing in an Ever-Changing Social Media Landscape

Roundtable

Danielle Baird

Campaigns Director

72Point

Storytelling that connects with your consumers, talent and industry

Ant Cousins

VP of AI Strategy

Ant Cousins, VP of AI Strategy, Cision

Navigating the Future of Influencer Marketing in an Ever-Changing Social Media Landscape

Adam West

Senior Account Manager

PA Media

Kate Power

Global Senior Corporate PR & Communications Manager

Chivas Brothers (Pernod Ricard)

Christine Heffernan

Group Communications Director

Tesco

Sit down with a leading brand and PRWeek’s Editor-in-Chief Danny Rogers to dive into some of the key issues they’re facing, and share practical insights.

Moderated by Danny Rogers, Editor-in-Chief, PRWeek

Anil Manji

Strategic Communications Consultant

NHS

Christopher Roach

Founder

Myra

In this closing session, hear from some of the future faces and rising stars of PR on their thoughts on upcoming trends PR and comms professionals need to be aware of and new developments on the horizon.

Moderated by Evie Barrett, Reporter, PRWeek

To wrap up PR360 2024, hear from the PRWeek Editorial Team on some of their highlights across the content, their closing comments before breaking into lunch and closing the event.

PRWeek Editorial Team

DAY TWO