This case study takes you inside a recent lobbying success that delivered measurable results, showing exactly where strong communication changed the legislative outcome. We'll examine the steps the team took: how they identified the right people to influence, used media strategy to share their message widely, and created a public story that was heard far beyond the policy experts.

PR, Marketing, and Social aren't separate departments anymore. This session gives you the practical steps needed to stop conflicts inside your company and get everyone behind one clear message that actually helps the business grow. Unify your teams, share data effectively, and make sure your brand delivers a truly cohesive brand experience.

Behind the scenes of a campaign that seized the moment and rode the news cycle – and what happens when speed trumps strategy.

The world of communication is changing quickly. We're now dealing with big pressures from AI, the need for deep specialisation, and leaders demanding hard, data-based results. We're bringing together hiring experts and senior leaders to answer one crucial question: How do we update our team structure to handle these changes, and what mix of technical, creative, and strategic people do we need to hire right now to fill those key jobs?

These aren't sessions where you just listen—they're hands-on working groups. Every table will be given a real challenge facing the PR world today, covering common problems like how to measure results or fix bad project briefs. 

With a moderator guiding the discussion, you'll talk through problems, test different ideas, and work toward practical solutions you can take straight back to your team. So, come ready to contribute your thoughts, challenge old ideas, and be ready to work. The goal is simple: leave with tactics and fresh ideas you can actually use right away.