Kat Arnull

Kat Arnull is the Chief Strategy Officer at Golin, bringing over 25 years of communications experience spanning finance, retail, FMCG, luxury, government, healthcare, and behaviour change. Throughout her career, Kat has played a key role in shaping impactful campaigns, including the development of influential government behaviour change brands such as Change4Life and Stoptober. At Golin, she leads a talented and award-winning team of strategists and data analysts, always exploring new ways to push creative boundaries and thoughtfully integrate AI into their work. Known for her collaborative approach and strategic insight, Kat was the lead strategist on the Cannes Award-winning Specsavers campaign and continues to grow and nurture that partnership. She brings a grounded, human perspective to every challenge, guided by a deep belief in the power of communications to make a difference.