PR, Marketing, and Social aren't separate departments anymore. This session gives you the practical steps needed to stop conflicts inside your company and get everyone behind one clear message that actually helps the business grow. Unify your teams, share data effectively, and make sure your brand delivers a truly cohesive brand experience.

Moderator: Hannah Cadwallader, Director of International Communications, Airbnb

A major cyberattack doesn't just crash computers- it immediately puts reputation, trust, and leadership at risk. We take you inside a coordinated response to a major data breach. We will show you precisely how the comms team integrated with IT, legal, and operations to manage the fallout, handle millions of affected customers, and reveal the crucial role communications played in leading the recovery effort. 

This session is framed around a short, live simulation where you'll face the same split-second decisions the team faced: What Would You Do? More info to follow…

The world of communication is changing quickly. We're now dealing with big pressures from AI, the need for deep specialisation, and leaders demanding hard, data-based results. We're bringing together hiring experts and senior leaders to answer one crucial question: How do we update our team structure to handle these changes, and what mix of technical, creative, and strategic people do we need to hire right now to fill those key jobs?

These aren't sessions where you just listen—they're hands-on working groups. Every table will be given a real challenge facing the PR world today, covering common problems like how to measure results or fix bad project briefs.

With a moderator guiding the discussion, you'll talk through problems, test different ideas, and work toward practical solutions you can take straight back to your team. So, come ready to contribute your thoughts, challenge old ideas, and be ready to work. The goal is simple: leave with tactics and fresh ideas you can actually use right away.