Shanna Wollack

Shanna Wollack is a global strategic communications leader with more than 20 years of experience shaping powerful brand narratives and driving reputation for some of the world’s most recognized companies. With a passion for storytelling and a proven ability to influence across complex stakeholder landscapes, she has delivered standout results through external communications, executive visibility programs, and integrated, multi-channel campaigns.

Since joining Unilever in 2017, Shanna has held a series of senior roles spanning corporate reputation, brand communications, and influencer strategy. In 2022, she was appointed Global Head of Communications and Corporate Affairs, Beauty & Wellbeing, where she leads all internal and external communications for the €13.2B global business, advancing corporate reputation, strengthening brand equity, and guiding strategic engagement across markets.

Before Unilever, Shanna built her career at leading PR agencies including DeVries Global and Kaplow Communications. She led communications strategy and execution for major CPG brands such as Olay, Pantene, Secret, and CVS/pharmacy, earning a track record for high-performing campaigns and trusted client counsel.
Before her work in the CPG space, Shanna pursued her passion for theater and was a theatrical press agent for Broadway shows. She holds a B.A. from Lehigh University in English.