Saskia Wirth

Director of Corporate Communications, McLaren Racing

Saskia heads up global corporate communications for McLaren Racing, working across all series including Formula 1, Formula E, Extreme E, IndyCar, the all-female F1 Academy as well as Esports. She oversees all communications for McLaren Racing’s extensive partner portfolio – including Google, Deloitte, Unilever, Lego, Jack Daniels, DP World, Hilton and OKX – as well as brand and sustainability communications.

 

Prior to joining McLaren Racing, Saskia worked across a number of global entertainment brands. She headed up communications at the Jamie Oliver Group – which became a certified B Corp during her tenure – working across the media, publishing and restaurant arms of the business as well as leading on all social impact reporting. She also held senior roles at Sony Pictures Television, NBC Universal, Channel 4 and ITV News. Saskia started her career in journalism, covering the biotech and pharmaceutical sectors for Financial Times MarketWatch.